It is commonplace for marina managers to shy away from hands on use of their IT management system.
Often, it is reliant on junior staff to operate marina management systems. This can reduce the ability to maximise the benefits of a strong IT system as staff tend to be motivated to learn just enough to do their job, and not to push themselves to utilise the full potential of the system – improving the business along the way, as it simply isn’t in their best interests.
Due to a potential lack of knowledge of the system’s capabilities, management can miss out on the real opportunities for streamlining the business operation, productivity, efficiency and management insight reporting. Marina managers who understand the potential and intricacies of their IT management systems are set to reap the business rewards.